47/100

A 30–60s product demo dramatically outperforms static screenshots for comprehension and conversion on complex products.

Do this: Add a silent autoplaying product demo loop, or a 60-second explainer with captions, near the hero CTA.

Industry benchmark: +86% conversions — EyeView

Generic "trusted by" claims aren't trust — named testimonials with real attribution are. Anonymous quotes read as marketing copy.

Do this: Add at least one testimonial with real attribution (full name plus role or company). A single specific, outcome-focused quote outperforms a grid of generic ones.

Industry benchmark: +34% conversions — Nielsen

This is about your CUSTOMERS' logos, not your own. A row of recognisable companies who use you is the fastest credibility signal a visitor can parse, because it borrows trust they already have.

Do this: Add a band of 3+ customer or partner logos with a plain heading like "Trusted by". If you cannot name customers yet, use integrations you support, or skip the band entirely rather than filling it with placeholders. Give each logo real alt text — a logo with alt="" is invisible to screen readers and to us.

Industry benchmark: +34% conversions — Nielsen

The page makes no claim about anyone else using it. A first-time visitor has nothing to go on but your own description of yourself.

Do this: Add one concrete, checkable number in the hero — active users, projects shipped, or customers served. A specific figure beats an adjective.

Industry benchmark: +34% conversions — Nielsen

Every additional second of load time measurably increases bounce rate — 1s→3s nearly doubles it.

Do this: Compress images, enable HTTP/2 or HTTP/3, add CDN caching, and remove unused JS/CSS.

Industry benchmark: -32% (1s→3s load) bounce rate — Google